La Plaza Vieja

Brief //

The objective was to create a mark for a local neighborhood in Flagstaff, AZ that communicated history, heritage, and community.

Solution //

Remedy created a logomark that boasts about the community's strengths: La Plaza Vieja has unique houses, not cookie cutter variations. The color palette suggests that Flagstaff has seasons while the concept reflects the neighborhood's origin alongside the city itself.

Result //

The client now has a strong brand they can invest in.